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John Morrell® Launches Innovations in Ham and Bacon

John Morrell Bacon Now Available in Resealable Tub;
Pre-Cooked, Pre-Sliced Ham Available in Variety of Cuts

This month marks the launch of two advances in the meat industry by John Morrell® & Co. The company has developed a resealable tub for its premium hardwood smoked bacon, which eliminates the mess and inconvenience of typical bacon packaging. Additionally, John Morrell has developed a selection of eleven pre-cooked, pre-sliced ham cuts, also sold in resealable packaging, which eliminates all prep work for the consumer.
“John Morrell & Co. has always prided itself on providing quality, fresh products that meet the needs of our customers,” said John Pauley, Morrell executive vice president. “Our tub bacon and ham cuts are exciting innovations that we know customers will appreciate.”
Development of the bacon tub was the result of research initially conducted by the company to determine additional uses for its products. Through this research, executives learned consumers found ordinary bacon packaging to be messy and inconvenient for multiple uses. The new tubs pioneered by John Morrell eliminate the mess associated with the prior packaging. Additionally, consumers can more readily utilize the bacon in their breakfast, lunch and dinner recipes, since the packaging allows the flexibility to use the opened product over several occasions.

Morrell Launches Innovations, page 2

The new John Morrell Ham Cut line consists of eleven different varieties of ham products and cuts. These pre-prepared, pre-sliced cuts of ham eliminate the need for consumers to dice, cube, slice or julienne ham prior to using it in recipes. Like its bacon, the Ham Cuts are also sold in resealable packaging, which provides fresh, ongoing and convenient breakfast, lunch and dinner solutions for the consumer. Cuts include (in several packaging sizes):

• Diced Ham
• Cubed Ham
• Ham Juliennes

• Canadian Bacon
• Ham Breakfast Slices
• Ham Steaks

To celebrate the launch of these products, John Morrell is conducting a recipe search, asking consumers to provide their best original recipes utilizing John Morrell Ham Cuts. The first prize winner will receive $10,000 in cash, and three hundred second place winners will receive John Morrell Signature Cutting Boards. Consumers can enter their recipes by visiting www.johnmorrell.com, and clicking on the Current Promotions link, or by visiting www.hamcuts.com. Winners will be chosen after the August 31, 2006 contest deadline.
Since 1827, John Morrell has provided consumers with high quality meats that satisfy both the nutritional and taste preferences of our customers. The company uses only the highest quality and freshest ingredients in its products, and maintains complete control over its entire production process, including its own supply sources. John Morrell offers over 3,000 quality products, including fresh pork, bacon, boneless and bone-in hams, sausage specialties, hot dogs, lunch meats and cooked beef items.

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