John Morrell® Introduces New Product to Eliminate
“Nothing But Bun” Incidents: “Bigger than the Bun” smoked sausages
are 1” longer than competition
FOR IMMEDIATE RELEASE
May 25, 2007 |
Contact: Jennifer Doerger
513-333-4100 |
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Five varieties of John Morrell’s new “Bigger than the Bun” smoked sausage links will be available at local grocery retailers beginning this month. And because Morrell’s “Bigger than the Bun” smoked sausages are a full one-inch longer than competitive links, they eliminate the “Nothing But Bun” incidents that occur when consumers attempt to take that blissful first bite of their smoked sausage, and are left only with a mouth full of bun … and no juicy sausage.
Morrell’s new smoked sausages are high quality and comparable to higher priced links; they are made without poultry fillers and with no MSG or trans fat. Additionally, the sausages are naturally smoked, never frozen and use hand-blended proprietary spices for a consistent taste. “Bigger than the Bun” links are formulated for use on the grill or for quick and convenient microwave meal solutions, and are available in five flavors: Smoked Sausage, Smoked Sausage with real Wisconsin Cheese, Beef Smoked Sausage, Smoked Bratwurst and Hot Smoked Sausage. Each ten ounce package contains five links, available under a two dollar price point.
Said John Pauley, Morrell executive vice president, “Our new Bigger than the Bun smoked sausages are a quality product, attractively and conveniently packaged, and priced to appeal to consumers. We think shoppers will be pleased to have a new grilling option.”
The advertising launch of the “Bigger than the Bun” products is slated for May to coincide with the beginning of the grilling season.
Since 1827, John Morrell has provided consumers with high quality meats that satisfy both the nutritional and taste preferences of our customers. The company uses only the highest quality and freshest ingredients in its products, and maintains complete control over its entire production process, including its own supply sources. John Morrell offers over 3,000 quality products, including fresh pork, bacon, boneless and bone-in hams, sausage specialties, hot dogs, lunch meats and cooked beef items.
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